The tendency to which experiences of potential customers fits with the innovation is calledrelative advantagedivisibilitycommunicabilitycompatibilityIn ‘adoption process for new products’ , the customer seek information in theawareness stageinterest stageevaluation and trial stageall of aboveA persons feeling of pleasure which results in products performance matching expectations is calledsatisfactiondissatisfactiondistinctive propositionsuperior value

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