In today’s economy, would you rather be selling a house, or buying one? Which is the stronger position? What does the Five Forces model have to say about this?References:Dess, G. G., Lumpkin, G. T., Eisner, A. B. & McNamara, G. (2012). Strategic management:Franklin University Edition. (6th). New York, N.Y.: McGraw-Hill Irwin.

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