1What are the strategic issues in
FedEx’s marketing implementation and control

2)What are the approaches used by
FedEx in marketing implementation?

3)As interviewee for the job of
Director of Marketing of FedEx, Company Chairman Fred Smith has asked you to
read his “C” paper In return, he wants you to report back to him
with the top 3 reasons why FedEx has achieved such success Based on learned
marketing concepts, what are the top 3 reasons you would use?

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