A consumer goods manufacturer is interested in learning more about meal preparation in the homes of dual-career couples. Specific topics to be investigated include factors influencing the choice and usage of fresh ingredients versus those that are frozen, canned, or freeze dried; the relative importance of nutrition and healthy food factors versus convenience; and the situations or factors that influence whether meals are cooked and consumed at home, picked up from restaurants and eaten at home, or eaten out at restaurants. What type of observation research study would you recommend? Why? List the specific actions, behaviors, questions, and so on that you would investigate, and how this information would be recorded.

"Get 15% discount on your first 3 orders with us"
Use the following coupon

Order Now